Assuming another identity

This story on wired.com, about the difficulty of losing your identity and taking up another, is something I wrote about in How They Scored.

The characters are looking at the business possibilities of a proposed business named Dreedle, which would compile vast databases of consumer behavior; the narrator reflects on how such databases would make it difficult to disappear, as you used to be able to in the old days.
There were plenty of things about me I didn't want rolled up into some online repository. One or two of these things I might confide to a lover -- that I liked to watch a certain kind of porn, for example (though I wasn't sure Meeghan was ready to know that). Another, less embarrassing detail I might write about on a blog -- my appreciation of the Giants infielders, say, or my enthusiasm for Russian composers. Other things I wouldn't mind mentioning in a phone call to my mother. But put them all together, combined with the records of everything I buy, books I read, music I listen to -- no. It's already creepy enough to see my house from space on Google Maps, to see on Amazon that people who live in my zip code read scads of self-help books...

And then there's the American fantasy of disappearing. ... I might merely want to start over. I love the idea that you can move to a big city or a small town and get lost. Isn't that what hundreds of people did after 9/11 or Hurricane Katrina? -- claimed that all their papers were lost, whether or not it was true. Got new ID with a new name, moved to another state, faded into the woodwork.

You can still do that in America -- barely. But with Dreedle, no way. That dead guy whose ID you stole probably liked completely different music, wore completely different clothes, had totally different jobs. Once I started buying Shostakovich CDs and had them delivered to a zip code the dead guy never lived in, a red flag would go up. A complete change in shopping habits combined with a change in address equals the probability of identity theft. That's what it would be called. Not "starting over."

Popular posts from this blog

Datamining your Twitter feed